Dubai-based hotel group Jumeirah has teamed up with Google to launch Jumeirah Inside.
A Google Street View-like experience that travels through 23 hotels using 360-degree video, photography and various interactive features, the initiative is built around the Burj Al Arab Jumeirah.
Developed in close collaboration with production company MediaMonks, Jumeirah Inside combines the latest Google technologies with an interactive story to let people discover the world of Jumeirah.
Ross McAuley, group vice president of brand, digital and loyalty at Jumeirah Group, said: “This is a world-first for the hospitality sector. Jumeirah Inside has been initiated for us by Google’s inhouse agency. The platform works across desktop, tablet and mobile devices in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah. And in so doing, it connects that remarkable property back to Jumeirah Group’s portfolio of other luxury hotels, our ‘Stay Different’ brand promise and the outstanding service our guests can expect when they walk through the door of any Jumeirah hotel.”
