Healthcare communication, the newest category at Dubai Lynx, can fix real-world problems, writes festival director Thea Skelton.
Healthcare communication is “not advertising and communication for the sake of selling something; it’s actually to fix a realworld problem,” says June Laffey, ECD at McCann Health Australia/ SE Asia and jury president for the Pharma Lion at this year’s Cannes Lions. With this belief in mind, Dubai Lynx has introduced a new specialist award encompassing health and wellbeing consumer products, education and awareness and corporate communications, as well as specialist categories for pharma communications and animal health.
This year the MENA region enjoye
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