Geometry Global Dubai’s grand prix in product design has been handed to its client following an online outcry.
Geometry had won the region’s first ever grand prix at Cannes on Wednesday evening thanks to its work for the Lucky Iron Fish project, which is dedicated to leading the fight against iron deficiency in Cambodia and around the world. However, the agency was soon accused of taking credit for an idea and design that already existed. Amongst the accusers was Gary Tranter, one of the co-founders of Singapore agency Arcade, which is amongst those credited with involvement in the project by Geometry. His statement can be seen here.
An email circulating within Middle East agencies had also criticised the agency, stating that: �
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As usual theres always something rotten in the state of Ogilvy. It’s either scam work, stolen work or rubbish work.
This is just straight cheating!
They should be stripped of all the Lions this idea won.
At Lynx 2010 at least the Qatar agency had fantastic ideas – just didn’t have the clients. Here we have blatant stealing and claiming it as your own. Far more scandalous in my humble opinion.