BOLD Daring and undaunted by the huge social changes that have taken place in the Middle East and North Africa in their lifetimes, today’s 50+ consumers are wealthier, healthier and can look forward to more productive years than any similar age group in history, says a new report by J. Walter Thompson Intelligence MENA
Engaged, numerous and with financial influence people born between 1948 and 1964 currently represent 12 per cent of the region’s population.
This growing cohort of consumers over 50 in the Middle East and North Africa is drawing attention to the changing cultural preconceptions about ageing and retirement, a fact that will command much focus going forward. No matter what
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