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Marketing Game Changers 2022: NEOM‘s Tim Shorrocks

Chief marketing officer, NEOM
Years in current position: 1
Years with current company: 1
Previous jobs
• Amazon EMEA, marketing director
• Cisco EMEA, marketing director
• McKinsey, engagement manager
Recent campaigns
• The Line
• Tonomus
• Trojena
• NEOM Beach Games

What is your objective in your current role? 
Communicating the inspirational, multi-layered and complex narrative of NEOM – targeting B2B and B2C audiences globally. We are constantly looking for innovative ways to communicate the NEOM story and keep our audiences engaged. We want to provide a customer experience and journey that is rich, rewarding and meaningful, and represents a fair value exchange for ou


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