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Fujifilm empowering emerging female artists in the Middle East

It has partnered with the Female Talent Agency (FTA) to provide them with a bigger platform for success

Fujifilm Instax has partnered with the Female Talent Agency (FTA) to support young Arab female musicians to “foster genuine connections and celebrating authentic moments.”

Instax, marketed by Fujifilm, has launched a 12-month initiative to champion emerging artists, investing in authentic music moments, sharing, and giving back to the creative community.

FTA is a female-led creative agency specialising in music and brand partnerships. Through the partnership, Instax and FTA will support young female emerging artists in the Middle East by sponsoring their music journey and providing them with a bigger platform for success.

Through initiatives like the Artist Spotlight Series, music pr


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