Fujifilm Instax has partnered with the Female Talent Agency (FTA) to support young Arab female musicians to “foster genuine connections and celebrating authentic moments.”
Instax, marketed by Fujifilm, has launched a 12-month initiative to champion emerging artists, investing in authentic music moments, sharing, and giving back to the creative community.
FTA is a female-led creative agency specialising in music and brand partnerships. Through the partnership, Instax and FTA will support young female emerging artists in the Middle East by sponsoring their music journey and providing them with a bigger platform for success.
Through initiatives like the Artist Spotlight Series, music production, and on-ground activations, they aim to provide a platform for rising stars to showcase their work, connect with broader audiences, and contribute to the vibrant creative community.
Samantha Brett, Regional Marketing Manager for Fujifilm Instax Middle East said: “Through this initiative, we celebrate life’s genuine moments, empowering the next generation of creative talent in MENA.”
Anna George, Founder of FTA, added: “We’re thrilled to partner with Fujifilm Instax for this initiative. Instax’s dedication to capturing authentic moments perfectly aligns with our mission to empower female artists.
“Their user-friendly cameras allow these talented women to express themselves genuinely, showcasing their creativity and artistry in a real and relatable way.”
Fujifilm Instax has sponsored their first music video in Lebanon with the artist Talia Lahoud.
Hailing from a small town in Lebanon, Talia’s global aspirations and determination helped turn a passion for music into a promising career.
Through Fujifilm Instax, her message of self-acceptance is embraced, showcasing how music and photography can inspire authenticity, aligning with the product’s essence of “Capture The True You.”
