Image credit: McLaren
Brands have been using dynamic advertising in sports stadiums for a number of years. Now this new technology is making its way into more unusual places such as Formula 1 cars, driver helmets and even golf bags.
In Formula 1, McLaren has been leading the way in integrating digital ads into the world of motor racing. It started trialing the technolgy on its cars last year and this is the first full season of using them.
The digital panels allow the team to regularly change the branding for a major sponsor on the car while it races around the track. Google is currently using McLaren’s digital ads
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