Failure is more common than we think. Early on, we learn about how business empires fall and how major brands exit the market. Toys R Us, Blockbuster, Nokia, Yahoo, and many others were driven out.
These brands failed to reinvent their purpose, and their marketing tactics couldn’t adapt to the changing consumer behaviour and market dynamics.
In our time, market failure is becoming a norm rather than an exception. And knowing when to act takes courage.
But are we here to talk about failure or success? It is by learning that failure and success are two sides of the same coin that one makes a step forward towards a mindset that is geared towards success: asking the most difficult
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