The advertising industry is famous for changing the world with bold, innovative, creative ideas that shape people’s lives, shift perspectives and define the future. But it has maintained a blind spot when it comes to diversity, and in particular to women.
Only 7 per cent of advertising directors are women and only 9 per cent of commercials are directed by women. This, despite the fact that women are the number one consumer group worldwide, and make 85 per cent of product purchase decisions globally. The figures are worse in the Middle East. And this has created a cycle that has seen the regional industry lag behind the progressive steps being taken across the advertising world elsewhere.
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