FP7 McCann have been confirmed as the new creative agency for Noor Oils following a competitive pitch involving 3 agencies. Noor Oils is the number one sunflower oil brand in the Middle East, and a flagship brand of IFFCO group.
Jon Marchant, FP7 McCann Dubai’s managing director, said: “We’re absolutely thrilled to have landed the Noor Oils account and are looking forward to producing consistently effective creative that increases market share and penetration for the brand. As the ‘Voice of the Middle East’, we are very well-placed to deliver culturally-relevant & insight-led campaigns across their core markets of KSA and UAE.
Ola Fayed, general manager, said of the new partnership: “We are very excited to partner with FP7 as the new creative agency for our flagship NOOR brand. We are confident that with FP7’s expertise in both strategic and creative proficiency , we will be able to delight our consumers with more engaging communication that reflects the brand’s strong position in the region.”