Ziyad Alomair
The 91st Saudi National Day is just around the corner, and for millions of Saudi viewers, this means tuning into MBC GROUP channels to watch the coverage of the nationwide festivities.
Ziyad Alomair, Director of Sector at MBC Media Solutions (MMS), MBC GROUP’s in-house commercial advertising and sales unit, revealed that 5.1M unique households were reached by MBC GROUP during National Day week last year, achieving 52 per cent share of audience and totalling 28.3M duplicated reach.
During National Day itself, which falls on September 23, MBC GROUP achieved a 4M unique household reach and a 52 per c
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