Image Credit: Puma
The Fenty x Puma collaboration has returned launching new shoe designs and more products to follow as part of their multi-year partnership.
Fenty founder and musician Rihanna will serve as creative director for the venture.
The first footwear drop is called the Avanti, combining design elements of Puma’s King soccer shoe and its Easy Rider running shoe. It will be available at select retailers and via Puma’s e-commerce site.
The first Rihanna partnership with Puma lasted four years and ended in 2018. It helped push Puma to almost $1 billion in sales during the first year of the collaboratio
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