fbpx
Campaign Middle East
العربية
FeaturedMarketing
Hiba Faisal
posted on

eyewa’s campaign drove 40 per cent reach across Saudi, doubled store footfall

Hiba Faisal
posted on

Centered around the message “We See the Same”, the campaign tapped into shared identity and unity –  a core sentiment surrounding Saudi National Day.

Eyewa’s Saudi National Day 95 campaign delivered significant impact across awareness, engagement, and in-store traffic.

Eyewa’s Saudi National Day 95 campaign delivered significant impact across awareness, engagement, and in-store traffic. The activity reached over 40 per cent of the Saudi population through a Snapchat burst takeover, doubled in-store footfall, generated a +360 per cent uplift in social engagement, and drove a month-long positive ROAS. The brand also recorded a sustained rise in TikTok organic viewership and a spike in search volume during and after the campaign period.

The campaign also featured a high-visibility OOH stunt: the unveiling of what is now recognised as the world’s largest pair of sunglasses (5m x 2m), which toured Riyadh, Jeddah and the Eastern Province, amplifying National


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:EyewaSaudi National DayWe See the Same
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
All posts byHiba Faisal

You Might Also Like