MediaCom has announced that Eyad Abdul Khalek will join the group as MENA CEO, effective 1 October 2016.
He replaces Tarek Abdalla who left the agency after just five months to join Emaar Properties as executive director of corporate marketing.
Khalek joins MediaCom MENA from DataMined where as managing director and co-founder he was charged with remodelling the business and leading the development of marketing performance and effectiveness products for advertisers and media agencies.
He has previously held senior leadership roles with MCN and Starcom Mediavest Group in Dubai, working with big clients such as General Motors, Richemont Group and Saudi Telecom.
“I’m thrilled
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