Emirates Global Aluminium has partnered with Crown and Canpack to launch a new campaign titled ‘Every Can Counts.’
It aims to encourage consumers to recycle used aluminium drink cans, boosting the circular economy and reducing greenhouse gas emissions.
Every Can Counts is a leading global awareness programme for drink can recycling. The UAE chapter, which held its first public events during COP28, is the third non-European chapter after Brazil and the USA.
The programme already operates in 21 countries, to encourage people to recycle their drink cans wherever they are, with a focus on out-of-home consumption and collection.
The campaign runs educational and recreational activa
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