The Memac Ogilvy & Mather CSO argues that safe approaches to advertising are putting off audiences.
You know the urban myth of the frog in the pot of water? The one where if you turn the heat up quickly, the frog will jump out as he feels the water getting hotter, but if you turn it up slowly, he’ll not notice the difference and will allow himself to be boiled to death? Turns out it actually works. Some science type people who now find themselves permanently stricken from the SPCA’s Christmas card list tried it out for themselves. The frog was far more sensitive to the increases in heat than they had originally anticipated, but by turning the heat up slowly enough, it actually happened.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
