Tracey Shirtcliff, Founder and CEO, SCOPE Better
After a development process decades in the making, artificial intelligence (AI) has traversed the boundary between science fiction and technological fact, and it is now being applied to an array of processes by both businesses and consumers.
For agencies, this means the ability to work faster and smarter while achieving greater accuracy and customer service in a host of areas, from research and data analysis to copywriting and image creation to name a few.
It’s game-changing in an unreservedly positive way. However, it’s not without its complications, and one
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