Etisalat Misr’s Ramadan campaign consisted of eights spots, all of them in a split-screen format with a telecom company customer breaking up with their provider (operator) to join Etisalat. Across the series of TVCs, created by King Tut’s Playground, various break-up dialogues and methods are used in order to make it look like someone is breaking up with their boyfriend/girlfriend.
Project: Breaking up
Client: Etisalat Misr
Creative agency: King Tut’s Playground
Creative team: Mohamed Hamdalla, Ashraf Badawy, Youssef Altay
Production company: eleven
Director: Mohamed Hamdalla
