Etihad has launched a new brand campaign developed specifically for an Emirati audience.
The campaign, called ‘Hayyakum Fi Darkum’ (Welcome to the home we share), is being rolled out across cinemas and billboards in Abu Dhabi, Al Ain and Dubai, as well as on national radio, online media and social media.
Print advertising is also being used and utilises Shazam visual recognition.
At the heart of ‘Hayyakum Fi Darkum’ is a song performed by Emirati singer Mehad Hamad. The campaign also includes poet Ali Al Khawar, who wrote the lyrics, music composer Fayez Al Saeed and director Ahmed Abdulqader – who
directed the music video. It has been a busy year for Etihad. In
March, it launched a global
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
