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Estée Lauder Middle East unveils breast cancer awareness campaign

To further raise awareness, landmarks across the GCC will be lit up throughout the month of October.

Image Credit: Estée Lauder Companies
The Estée Lauder Companies (ELC) will be launching a breast cancer awareness campaign titled ‘I never thought’.
The landmarks will be lit up throughout the month of October across the GCC.
Its mission is to unite people globally to help create a breast cancer-free world for all.
The campaign will focus on the importance of early detection, raising awareness surrounding the diagnosis journey while also touching on themes related to self-examination, community and, of course, looking forward to a cancer-free future.
“Beautifully United to End Breast Cancer,” the campaign’s


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