UAE-based electronics conglomerate Eros Group, the sole distributor for brands such as Samsung, Linksys, TCL and Hitachi in the region, has rolled out a multimedia campaign that includes print, digital films, social media, public relations, in-store collateral and activation events. The campaign promotes the launch of online retail website erosdigitalhome.ae. The campaign has been developed by Blue Apple, which manages all advertising and PR communication for the Eros Group. The agency created the websites noneedtofindparking.ae and shopinyourpyjamas.ae, which when logged on to direct traffic to the Eros Digital Home website. These websites are the main feature on a series of print adverts.
Project: Electronics On The Dot
Client: Eros Group
Agency: Blue Apple
Creative Directors: Pankaj Ramnathkar, Neil D’Souza
Associate creative director/copywriter: Dileep Cherian
Senior art director: Amresh Mondkar
Senior digital manager: Robyn Abouchedid
