The initiative aims to help drive efficient and sustainable ad buying in the region.
Equativ, an independent ad tech firm, has joined forces with Azraq, a UAE-based NGO focused on environmental conservation, in a bid to help advertisers reduce their carbon footprint.
The collaboration aims to focus on driving tangible local initiatives to address the environmental impact of advertising in the region.
The advertising industry significantly contributes to climate change, with recent studies revealing alarming statistics. According to Equativ, the sector emits more carbon than the aviation industry, generating the equiv
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