Saatchi & Saatchi Middle East has collaborated with Sixieme Son to launch a campaign titled ‘Sound Affects’.
The campaign channels all of its of royalty proceeds to help psychological treatment and traumatic support for individuals or refugees coping with post-traumatic stress disorder as a result of acts of violence, war or other traumatic incidents.
By turning royalty rights into human rights, the campaign sheds light on the reality of PTSD.
Research shows that 4 out of 5 PTSD episodes are triggered by sounds, with everyday noises taking victims back to their traumatic experiences and reopening their wounds.
While several NGOs provide aid, sustaining funds is a recurring c
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
