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Emirates Nature-WWF and IKEA join forces to launch sustainable activation

Emirates Nature-WWF and Al-Futtaim IKEA join forces to launch a unique activation that reveals how our daily choices affect the environment. 

The interactive experience, ‘A Day in the Life of Climate Change,’ designed by global brand experience design company, Imagination, sheds light on our impact on water security and climate change and inspires visitors to contribute both individually and collectively towards a positive impact.

Located within the Al-Futtaim IKEA store at Festival Plaza, Jebal Ali, the activation takes place from 18 November to 30 December, in line with the COP28 conference in Dubai.

It aims to engage families, children and IKEA customers in an immersive journey of interactiv


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