Emirates launches ‘Hello Tomorrow’ refresh


Emirates has launched a new global advertising campaign highlighting the experience of flying with the world-class airline.

Created by WPP’s Team Air, the campaign includes online films, digital assets, print and outdoor executions and has been creatively led by Grey’s Dubai and London offices.

“While Emirates’ name is well-known, the number one barrier to consider flying with the airline is a lack of knowledge of the actual experience,” said Mike Shackle, chief creative officer at Grey Dubai. “That’s why in the latest campaign we needed to clearly bring the superiority of Emirates’ product and services across all classes to the front of all communication. Through online films and other digital media, print and outdoor, we show how anyone flying with Emirates can expect more than with any other airline.”

Emirates appointed an interdisciplinary WPP team in August to handle its global branding and creative account. Team Air brought together staff from Grey’s London, New York and Dubai offices, Rainey Kelly Campbell Roalfe/Y&R, Geometry Global, Hogarth and TNS.

Project Hello Tomorrow

Client Emirates

Agency WPP Team Air (Grey Dubai/London)

Creative Mike Shackle, Simon Brotherson, Khaled Ibrahim, Alexander Dunning, Pete Giblin, Dom Butler, Liam Riddler

Account management Nick Dutton, Holly McDavitt, Row Trevellyan, Emily Gillingham, Ediz Moustafa, Max Arkell, Sonal Chaddha

Production company Webber

Production Glen McLeod, Jess Taylor, Talia Shear, James Kavanagh, Kit Suman, John-Patrick Racle, Leanne Esposito

Director Kell Mitchell

Photographer Damien De Blinkk