Dubai-based airline Emirates has announced it will renew its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the carrier’s 150 worldwide destinations through to 2020.
Since winning the account in a hotly contested pitch in 2014, Havas Media has led the consolidated media business for some of the airline’s most high profile campaigns featuring Pele, Ronaldo and Jennifer Aniston.
Boutros Boutros, divisional senior vice-president of corporate communications, market and brand for Emirates Group, said: “As our industry is driven by change and opportunity, it’s essential w
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