Digital out-of-home provider Elevision has signed a 10-year contract with Dubai International Financial Centre (DIFC), the leading financial hub in the Middle East, Africa, and South Asia region (MEASA), for holistic digital-out-of-home (DOOH) advertising solutions across the entire district, including Gate Avenue.
According to research firm International Data Corporation, spending on the technologies and digital transformation that enable smart city initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion in 2021. The new partnership with DIFC takes Elevision to the next level as a key player in a rapidly growing DOOH sector, says the firm. Elevision
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