What are the factors contributing to the low level of social media use among Arab women and why aren’t marketers doing more to encourage a deeper digital engagement amongst women, asks Ema Linaker
Historically and globally women have been more avid users of social media than men – a finding consistent across several Pew Research Center surveys. In fact, in November 2010 the gender gap was as large as 15 percentage points globally. But this is not reflected in the region in which we live and operate.
Despite the widespread societal and political transformations that have swept the Arab region over the past five years, the adoption rate of Arab women on social and digital platforms has
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