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Edelman Middle East expands leadership team

"This leadership expansion reflects our continued focus on expanding our presence in the region and the strengthening of our senior bench of experienced advisors,” says Omar Qirem, CEO, Edelman Middle East.  

Edelman Middle East
From left: David Kingsmill-Moore, Managing Director, Edelman UAE; Marta Guasch, Regional Head of Technology, Edelman Middle East.

Edelman, the global communications firm, has announced the addition of two senior leaders to its management team.

David Kingsmill-Moore joins as Managing Director, UAE, bringing over 24 years of strategic communications experience, with an extensive career that spans leadership roles across the Gulf and Europe.

In his role, Kingsmill-Moore will aim to offer strategic counsel to clients spanning corporate and energy, with a strong focus on client quality and operational efficiency. Edelman said he will also act as a regional crisis advisor, serving clients on complex crises across a range of issues and reputational matters.

Having spent 13 years working in the UAE, Saudi Arabia, and Bahrain, David has served major government and private sector clients. His previous role as a partner at Consulum Government Communications saw him lead high-profile accounts, including Qiddiya Investment Company (QIC) and the Public Investment Fund (PIF).

In a further addition to the leadership bench, Marta Guasch has been appointed as Regional Head of Technology to develop and lead the Edelman Technology practice in the Middle East. Guasch joins from Edelman’s London office, bringing 15 years of public relations and communications experience within the technology sector and the Middle East region.

Since joining Edelman in 2016, Marta has become known for her strategic vision and deep understanding of technological advancements, which according to the firm, will play a key factor in delivering solutions that drive trust, business results and enhance client reputation in the technology sector.

On the new appointments, Omar Qirem, CEO, Edelman Middle East said, “I am delighted to welcome both David and Marta to the team. This leadership expansion reflects our continued focus on expanding our presence in the region and the strengthening of our senior bench of experienced advisors.”

The announcement follows the recent hire of Nidaa Lone, Head of Abu Dhabi, who manages Edelman’s regional headquarters. Both Lone and Kingsmill-Moore will report to Qirem.

Edelman Middle East has also hired Zoe Audibert as Regional Marketing Lead for the Middle East. Zoe has relocated to the UAE from the UK, where she was part of Edelman’s wider EMEA marketing team.

Edelman currently operates three wholly owned offices in Abu Dhabi, Dubai, and Riyadh, and has a network of affiliates across the region.