United Arab Emirates telco du has launched a new video campaign to celebrate the 44th National Day called #UAEisHome.
Du set up seven blue doors at prominent locations across the country including Zabeel Park, Global Village and Marina Mall Abu Dhabi.
Visitors who then walked in throughthe doors were greeted by interactive screens with culture-based activities and won prizes for participating in activities showcasing their familiarity with the UAE.
The exercise resulted in a two- minute video recording participants’ interaction with a number of virtual UAE personalities.
Hala Badri, executive vice president of brand and communications at du, said: “Our aim this year is to reflect the warm
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