Credit: @MiddleEastRacing
The Dubai World Cup is set to be most watched sporting event of 2024, according to a survey.
More than 1,000 people were polled by marketing and PR agency duke+mir, with nearly a third of residents expecting to attend or watch from afar.
duke+mir worked with research specialist YouGov and found that 31 per cent of UAE residents indicated that they would be tuning in to the biggest horse racing event on the Meydan Racecourse calendar on Saturday March 30th.
The Dubai World Cup beat the UEFA Champions League Final (29 per cent), the T20 World Cup (26 per cent) and the Abu Dhabi F1 Grand
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