Dubai Properties and Magna Global showcased the power of performance and measurement media by winning the award for ‘Best Use of Search in Real Estate & Property’ at the 2018 MENA Search Awards.
The master-developer of large-scale, mixed-use destinations across the emirate and its digital agency, Magna Global, were also shortlisted for ‘Best Pay-Per-Click Campaign’ and ‘Best Integrated Campaign’ at the gala awards ceremony held at Madinat Jumeirah recently.
Magna Global’s approach focused on improving the overall account health with data-driven audience targeting, leading to the design of entirely new tools and work processes which integrated experts from different teams to deliver impressive results. The team doubled performance metrics with an additional layer of measurement through Dubai Properties’ lead qualification process.
Dounia Baha, Digital Marketing Director with Dubai Properties said: “The search industry in the region is a very competitive one, especially in the property and real estate sector, so this award is a testament both to our innovative and results-driven approach, and to our great working relationship with the Magna Global team.”
Bassem Massoud, Magna Global’s Regional Managing Director, said: “This win is proof that when you combine a fantastic brand like Dubai Properties with Magna Global’s skill in bringing together teams and creating new approaches, you can deliver better performance results than specialist agencies’.
