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Du launches first brand campaign in the B2B space

UAE telco company du is launching its first ever brand campaign in the B2B space in a bid to raise awareness of its business offering.

Falling under the tagline of ‘Answers for tomorrow’s business’, the integrated campaign includes TV, online, print, outdoor and radio work, with the main TVC launched during the final episode of The Entrepreneur, the reality TV show presented by du and broadcast on Dubai One. Radio work will be launched in January, with outdoor and print executions to be rolled out between now and the beginning of next year.

Designed to promote awareness about, and understanding of, the company’s suite of business-to-business offerings, the campaign is visibl


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