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Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree

According to Bloomberg analysts, the projected impact to the economy of the recent decree that women in Saudi Arabia are to be allowed to drive cars could be as much as $90bn over time. This has a sizeable economic impact when you consider it’s only part of the government’s progressive strategy for the overall ‘Vision 2030’ to create a vibrant society, a thriving economy and an ambitious nation for its almost 33 million inhabitants – a figure set to increase to 39 million by 2030.
Seeing women drivers in the kingdom is, for some, the cherry on top of a more integrated societal ecosystem, especially when you add to it women’s right to vote in municipal elections, and the opportunity to


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