Doritos, the Walkers brand, has launched a new campaign by Abbot Mead Vickers BBDO based around Esteban Ortega, a fictional world champion at flicking tortillas. The TV spot, which is in the style of a spaghetti western, tells the story of Ortega, a World Chip-Flick Champion between 1967 and 1989, who could shatter a line of 10 beer bottles with just nine chips.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Doritos
Derivative, but clever none the less.