Agencies from the Middle East and North Africa failed to win any yellow Pencils at the D&AD awards in London this year.
Out a total haul of 14 – the second highest number of Pencils ever won by the region – only three were given graphite status, the equivalent of a silver.
Graphite winners from the United Arab Emirates included Impact BBDO for ‘Give mom back her name’ in the use of digital and social media category, and Memac Ogilvy for Ikea’s ‘It’s that affordable’ in the poster advertising category.
J. Walter Thompson Cairo also won a graphite Pencil in the craft for design category with the Nefertari typeface, part of the ‘Downtown Fonts’ campaign for Al Ismael
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