Dentsu Creative MENA has appointed Jon Holloway, as Managing Director, Brand and Experience.
In this newly created role, he will lead the brand and experience teams across the region, driving operational excellence to deliver next-generation projects and transformational work that fosters brand growth through immersive customer experiences.
Holloway brings with him a wealth of experience, having held key positions in renowned agencies including Dentsu Creative EMEA, R/GA, and Zuper.
His previous roles include Managing Partner, Experience, at Dentsu Creative EMEA where he played a vital role in defining and connecting the regional experience team.
He served as VP, Managing Director, where he led the Australian offices and defined the local product strategy. Jon also co-founded Zuper – a fintech startup – serving as Chief Product Officer, where he played an instrumental role in building the product and teams from the ground up before returning to R/GA as VP, Executive Strategy Director, overseeing the strategic offering in Australia and supporting APAC initiatives.
Throughout his career, Holloway has worked with a prestigious roster of clients including Nike, Google, YouTube, Samsung, Toyota, Uber, Skoda, Timberland, American Express, Qantas, McDonald’s, KFC, and his work has been recognized with numerous accolades including Lions, D&AD, Global and Local Effies and Spikes.
With a strategic focus on providing leadership and inspiration to the brand and experience teams across the region and ensuring alignment with organisational goals, he will also be responsible for directing operations to facilitate growth, with a focus on Dentsu Creative’s rapidly expanding operations in Saudi Arabia.
Holloway’s remit includes developing an outstanding team in the region capable of delivering groundbreaking work through brand and experience, as well as positioning DC MENA Lab as a centre of excellence for the ever-expanding emerging technology world.
Ziad Ghorayeb, Regional Managing Director at Dentsu Creative MENA, said: “We are thrilled to welcome Jon to lead our Brand & Experience division in the MENA region. His track record of driving innovation and delivering exceptional results for clients aligns perfectly with our vision for growth and excellence.
“With Jon’s leadership, we are confident in our ability to elevate our capabilities and make a significant impact in the region. This newly created role comes as a testament to the accelerated growth we’ve experienced at Dentsu Creative over the past few years. It’s part of our overarching vision to further propel this momentum and solidify our position as a leader in the industry.”
Jon added “Throughout my career spanning three continents and diverse roles ranging from startups to global creative agencies, I’ve witnessed the power of diversity, innovation, and opportunity firsthand. Now, I’m excited to bring this experience to the vibrant landscape of the Middle East. It’s a region brimming with potential, and I look forward to leveraging my background to drive transformative growth and innovation in brand experiences here.”
