Already well-known and consumed regionwide, Pocari Sweat from Japan’s Otsuka Pharmaceutical wanted to create a clear purpose as an ‘ion-supply drink’ and identity beyond being a sports drink due to its healthy value. Meet Rei, whose family sacrificed almost everything to enable her to travel the world as a professional dancer; Ryan, who dreams his business will be no longer needed after successfully saving nature; and Haifa, who uses her bodybuilding experience to teach kids how to live a healthy life.
Agency Dentsu MENA ECD Cristiano Tonnarelli Art director George Zamroud Social creative art
director Leomerish Gale Leyco Social creative copywriter Omer Medani Production house
Tomorrow Executive producers Antonio Sabatella; Rula Bevilacqua Director Celia Peterson
DOP Corrado Serri Music Stabbiolo Music
