Deliveroo captivated visitors at City Walk, Dubai, through an innovative social experiment titled ‘The Unmissable 50 Fils’.
This initiative was designed not only to showcase the effects of nominal donations but also to encourage community support for Deliveroo’s ongoing Full Life campaign, which aims to combat food insecurity.
The tech social experiment unfolded with a hologram designed to attract the attention of individuals passing through City Walk. Upon interacting with the hologram, passersby noticed a 50 fils coin which prompted them to either keep it or donate it.
As the audience engaged with the installation, a demonstration showcasing the usage of Deliveroo’s round-up
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