Deliveroo has launched a new global brand platform to celebrate local food scenes from around the world.
Created by independent creative agency Pablo London, ‘It’s all on your doorstep’ begins with two 30-second videos, exploring its grocery delivery service as well as its restaurant offering.
Both films use a mixed-media approach to bring local neighbourhoods to life and spotlight the variety of food on offer.
The restaurant ad features an animated Deliveroo rider taking viewers on a journey through a vibrant food community, highlighting the restaurants waiting to be discovered on people’s doorsteps.
The video takes viewers on a tour through the mind of a foodie who needs different ingredients for cravings throughout the week.
Sophie Laghzaoui, director of marketing, global brand strategy and campaigns at Deliveroo, said: “Whichever neighbourhood you live in, one of the most exciting things about it is the local food scene. From London to Dubai, Paris to Hong Kong, what connects us all is a shared love of food.
“Deliveroo gives customers a portal to discover the best food experiences available on their doorstep – and that’s what inspired our new global brand platform.”
The ads were directed by Watts through Stink, art directed by Martins Miller and Gustavo Bonzanini and written by David Carr and Adam Reicke.
The media planning and buying was handled by Initiative Media.
Dan Watts, executive creative director at Pablo, said: “Great food is what really makes the neighbourhood.
“So get your fork out and explore what’s outside your front door. You don’t even need to leave your sofa thanks to Deliveroo. Win win.
“It has been great fun working with the entire Deliveroo team on this juicy new campaign and we look forward to seeing what we can cook up together next.”
‘It’s all on your doorstep’ will appear on TV, video on demand, out of home, radio, digital channels, PR, and social across 10 Deliveroo markets.
Credits:
Client: Deliveroo
Global VP Marketing: Tina Koehler
Director of Marketing, Global Brand Strategy & Campaigns: Sophie Laghzaoui
Senior Global Brand Marketing Manager, Grocery: Iona Cameron
Global Creative Director: Paul Hewitt
Agency: Pablo
Executive Creative Director: Dan Watts
Managing Creative Partner: Laura Rogers
Creative Directors: Chris Bovill & John Allison
Art Director: Martins Miller
Art Director: Gustavo Bonzanini
Head of Production: Tom Moxham
