DDB Dubai has won the brief to create a new brand TV commercial for Qatari department store Fifty One East.
The project will focus on showcasing the Darwish Holding-owned retail company as one of the world’s most coveted and elegant global and regional brands.
To bring this to life, the TVC campaign shows a series of precious moments lived and shared from one generation to the next, with Fifty One East representing a fusion of incomparable luxury, personalised hospitality and impeccable service.
Bader Al-Darwish, chairman and managing director of Darwish Holding, said: “We are always seeking the best approach to honor our heritage and legacy of over 65 years. This new part
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