The company has consolidated media for its three units with one agency in GCC and the Levant, following a multi-agency pitch.
Mindshare has won the media duties across three Danone units Alsafi Danone, Danone Nutricia and Danone Waters for the year 2015, following a three-way pitch. The mandate includes digital.
As reported by Campaign Middle East, Danone had invited Havas Media, Initiative and Mindshare to pitch for the account, with scope covering GCC and the Levant. This marked the first time the company consolidated the media duties for its three business units under one entity.
The incumbents on the account are Mindshare (Alsafi Danone), MEC (Danone Nutricia) and Havas Med
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