MCN’s Current Global MENAT has announced the appointment of Luanne D’Souza as Account Director.
With over a decade of experience, the agency claims she brings a wealth of expertise in creating award-winning social-first campaigns for brands like Rolls-Royce, Amazon Prime Video, Al-Futtaim Automotive and Marriott Bonvoy.
D’Souza joins Current Global’s team working across clients like New Balance, Dubai Holding Entertainment and Heinz, having previously spent time at Sticky Ginger, Art Dubai and Sweetwater MEA.
Peter Jacob, Managing Director, Current Global MENAT commented on the strategy behind the hire.
“We launched Current Global MENAT with the idea to create a different kind of agency. In just over two years we’ve significantly increased headcount, worked with some of the region’s most loved brands, delivered award-winning campaigns, and diversified our offering to meet the needs of clients,” he said. “One important part of that is the role of social and influencers in driving human-first connections both on- and offline.”
He further outlined that bringing D’Souza onboard aligns with the agency’s overall strategy of prioritising earned media.
“As we continue to re-define what an earned first agency of the future looks like in our region, Luanne brings a new set of skills, perspectives and energy that I know will add huge value to our already amazing team and roster of clients,” he said.
Commenting on her new role, D’Souza said, “Shifting gears from social media to a wider earned-first and conversation-led mindset is a step that I wouldn’t want to take anywhere other than Current Global MENAT.”
According to her, the agency harbours an environment crucial for effective PR work. “From the impressive clients to the award-winning work, the attitude and mindset of the team is different from what I’ve experienced, and I can’t wait to see what 2025 brings for the team,” she said.
With this hire, Current Global MENAT hopes to set the tone for its 2025, continuing its success from years prior.
