Andreas Keller turned his previous agency into a Top 10 Great Place to Work in the UAE for six consecutive years. He is now setting up Leidar in the Middle East, and shares his tips:
Innovate and inspire
Leaders are expected to captain the ship and take the agency into the future. Your employees will expect you to focus on the big picture and innovation rather than what time they come to work in the morning. Share your vision with them so that everyone feels part of the same mission and, most importantly, they know where the agency is heading and are working towards a common goal.
Be accessible, but not overbearing
Being available and accessible as a leader is so important. Yo
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