Best global campaigns from Cannes Lions 2024
This year’s winners at Cannes Lions had their fair share of creativity, supplemented with a healthy dose of AI, showing how the industry is moving to a more tech-focused approach. This is a sentiment echoed by the festival itself when it dropped its Mobile category, due to the omnipresence of the device across all campaigns.
But as indicated by the winner of the category that replaced it – the Luxury Lion – not everything is AI. The Loewe x Suna Fujita collaboration brought handcrafted ceramics to life in a stop-motion video. While some campaigns, including
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