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Creativity – The new currency for a developing nation

Embracing creativity as a currency offers a range of benefits for a developing nation, from driving economic growth and job creation to promoting cultural enrichment and sustainable development.

By investing in creativity across various sectors, nations can unlock new opportunities for growth, innovation, and prosperity.

Rajdeepak das, Chief Creative Officer at  Leo Burnett, SouthAsia, said: “You are talking about India a country with a scale of 1. 4 billion people.  So if you need to change anything in this country, you have to impact every single human being in that country.

“That’s where my entire vision and the goal, my dream, my everything becomes one thing. Impact a bill


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