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Create. secures multi-year contract with DCT Abu Dhabi

Create. has been selected by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to lead digital strategy, experience design, & development across its destination and corporate brands.

The multi-brand partnership includes digital platform management for Experience Abu Dhabi, Visit Al Ain, Abu Dhabi Calendar, Abu Dhabi Convention and Exhibition Bureau, and DCT’s corporate brand.

Through its Abu Dhabi office, Create. will lead strategy, UX, UI, development, and analytics for each of the brand’s digital platforms. The agency will support DCT Abu Dhabi in achieving its vision through insight-backed experience design and innovation to deliver a seamless experience for v


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.