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Crafting an ESG strategy ahead of COP28

Marketers are uniquely positioned to manage a brand’s sustainability initiatives, writes MMA’s Melis Ertem

 

In an era where sustainability and corporate responsibility are centre stage, there has never been more pressure on businesses to set and uphold environmental, social and governance policies.

And for good reason, ESG is more than a set of guidelines, it’s a roadmap to sustainable growth and it reaches a pinnacle moment for the MENA region this year.

The UAE is set to host The 2023 UN Climate Change Conference. COP28 will convene in Dubai from 30 November to 12 December 2023 with H.E Dr. Sultan Ahmed Al Jaber, President-Designate for COP28 UAE committed to deliver ‘the most inclusive conference possible’.

Part of that commitment includes launching the


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