Continuum media and Komsomolskaya Pravda announced their strategic partnership to expand Komsomolskaya Pravda reach in the MENA region. The agreement between the technology media representative company and the Russian publication will allow it to reach effectively the audiences in Russia who are interested or looking for better investment opportunities in real estate, education, health, and tourism in UAE Market.
Komsomolskaya Pravda is a multimedia holding based in Moscow with a history of 97 years, creating content and reaching their multi-million audience through radio, newspaper, and video. It aims to bridge the gap effectively by assigning Continuum Media as its exclusive partner in the Middle East Region.
Continuum Media is a media technology company which has more than 50 media titles under its portfolio across the globe. Continuum Media will be able to serve the local clients and agencies better who are looking to reach the Russian audiences through radio, newspaper, and video on a large scale.
Mohammad Nayeem, Sales Director EMEA, said, “Continuum a leading media technology company with expertise in media and ad tech is committed to helping businesses expand its reach in several markets. Continuum Media with this partnership with Komsomolskaya Pravda can successfully aim at delivering the messages effectively and efficiently.”
Anna Shashlova, Director of Internet Project Development KP.RU , said: “We are pleased to present the advertising powers of KP Media Group in the Middle East through our partner Continuum Media Group, which will give customers the opportunity to reach a multi-million audience in Russia. We highly appreciate the professionalism and competence of Continuum Media Group and are confident in the effectiveness of cooperation.”