A gold winner at this year’s Cannes Lions festival, this ad for the Consulate General of Argentina, Los Angeles, plays on the fact that football is the most important sport in Argentina. Up until the World Cup, the national team had not been performing well, but Argentinian movies had had great success at film festivals, including the Oscars.
Project Crying
Client Consulate General of Argentina, Los Angeles
Creative agency Conill Saatchi & Saatchi Torrance, USA
Chief creative officer Pablo Buffagni
Creative director Mario Granatur
Copywriter Pablo Buffagni/Benjamin Levy/Abel Gonzalez/Jessica Cuevas
Agency producer Lourdes Caballero
Production company Parana Films, Los Angeles,
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